Contractual Practice and Land Conflicts: The ‘Plant & Share’ Arrangement in Côte d'Ivoire

This paper tackles the broad issue of agrarian contracts, property rights and conflicts in the context of rural Côte d'Ivoire. Since the beginning of the 2000s, a new type of contractual arrangement has been developing rapidly: the ‘Plant & Share’ contract. Through such a contract, a landowner provides the land to a farmer who develops a perennial tree crop plantation; when production starts, the plantation, the plantation and the land, or the product is shared. The aim of the paper is to discuss the conflictive features of the arrangement. I argue that this contract, in spite of its potential for tensions and conflicts, constitutes an alternative to the much more conflictive land sales that currently dominate extra‐familial land transfers in the country.     

Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.     

The first space hotel employees: Human resources challenges in a post-terrestrial paradigm

ABSTRACT

This article discusses some of the issues regarding the first employees to work in a space hotel. As space hotels initially will be vastly different to existing hotels on Earth, it is important to question what human resource challenges this will raise for hospitality workers and providers. To assist reflection on this issue, the notions of space tourism and space tourist are explored, and a definition of a space hotel is included to create product and service boundaries. Plausible futures methodology is used to create five main human resource considerations and concludes by suggesting this sector is largely unexplored.     

Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects

This article reports the findings of a study, conducted among 234 foreign tourists who visited Cyprus, that aimed to identify the drivers and outcomes of eco‐friendly attitudes and behavior. Using structural equation modeling, the authors confirmed that deontological status, law obedience, and political action of tourists positively influence the adoption of an environmentally friendly attitude. In turn, these effects are conducive to eco‐friendly behavior, which ultimately enhances tourist satisfaction. Certain sociodemographic characteristics of tourists—namely, gender, age, education, and income—had a moderating effect on the link between deontological status, law obedience, and political action on the one hand and eco‐friendly attitudes on the other hand. Tourist nationality also had a control effect on tourist eco‐friendly attitudes.     

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin,Stress, and Mood

Coupon use saved consumers $2.9 billion on packaged goods in 2012 with over 90 million Americans using online coupons. Besides saving money, why is coupon use so widespread? An experiment was run where participants (N = 90) shopped online and one‐half received a coupon worth $10. It was found that those who received a coupon had a 14% increase in oxytocin (OT), an 8% decrease in the stress hormone adrenocorticotropin, a 4% decrease in heart rate (HR), a 27% decrease in respiration, a 4% decrease in skin conductance levels, and a 90% increase in high‐frequency HR variability. These factors showed almost no change for those who did not receive a coupon. The findings indicate that coupons elicit physiological reactions similar to having a positive social interaction. In addition, self‐reported happiness correlated with the change in OT (r = 0.43). These findings provide new insights into why online coupon use is so pervasive.     

Outsourcing Canadian Armed Forces logistics in a foreign theatre

Successful outsourcing of military logistics depends much on cooperation and efficiency, and this article provides an in‐depth analysis of challenges this may pose using collaborative competence theory. Using an exploratory approach, this paper is based on a review of the existing literature and on the experience of the Canadian Armed Forces in a foreign theatre. Specifically, the information collected comes from on‐site observation during the UN mission in Bosnia, semistructured interviews, and archives. Our analysis shows that outsourcing military logistics activities in a foreign theatre should be seen as building and managing a “temporary network.” In order to overcome challenges in such a situation, the Armed Forces must specifically act on the adaptability of all individuals in the theatre. The approach should be based on “collaborative competence.” Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.